Wednesday, June 07, 2006

Arab Mobile Telecom Operators Growing

Saudi Tech TrackerArab News

Arab Mobile Telecom Operators Growing
Arab telecom operators served 85 million cellular subscribers and 30 million mainlines in 2005. A new report from Arab Advisors Group, “A Scorecard of Key Performance Indicators of Arab Telecom Operators,” analyzes and ranks 18 fixed voice operators and 39 cellular operators in 18 Arab countries. The Scorecard of Key Performance Indicators of Arab Telecom Operators offers analytical comparisons between the service providers by examining their performance in terms of the absolute number of subscribers, penetration rates, revenues, monthly Average Revenue Per User (ARPU), market shares and financial ratios.
With the advent of new operators and increased competition in 2005, subscribers for 39 examined cellular operators in 18 Arab countries reached 84.844 million. Al-Jawal and Maroc Telecom sustained their top rankings by end of 2005, with 11.845 million and 8.237 million subscribers respectively. Orascom Telecom Algerie ended 2005 with 7.109 million subscribers, becoming the third largest mobile operator in the region. Bahrain recorded the highest cellular penetration rate in 2005, which stood at 105.8 percent followed by UAE (99 percent). UAE and Bahrain also had the highest fixed line penetration rates in 2005, which stood at 27 percent and 26.6 percent respectively. The simple average for the operators’ average revenue per user (ARPU) was $26 in 2005 for cellular services compared to a fixed line ARPU of $45.7. Qatar’s Qtel recorded the highest ARPU for both fixed and cellular services in 2005.
“The Arab cellular markets are growing at a high pace, while the fixed line markets are stagnating. In 2005, cellular operators added around 34 million subscribers while all the fixed line operators added a mere 2.4 million mainlines. Cellular operators in Algeria, Egypt and Saudi recorded the highest subscriber additions in 2005. Algerie Telecom Mobile topped the ranks with 3.731 million added subscribers in 2005. As for Telecom Egypt, it added the highest number of mainlines in 2005 which stood at 900,000,” Arab Advisors Group consultant Serene Zawaydeh wrote in the report. “Competition in cellular services is a main driver for growth. Several cellular operators recorded high growth rates in 2005. Wataniya Telecom Algerie recorded the highest growth rate, which stood at 413.2 percent, followed by MTC Atheer (339.1 percent). As for fixed line operators, Iraq’s ITPC, recorded the highest growth rate of 82 percent in 2005, while the fixed line markets in Sudan, Jordan and Bahrain declined.”
Call Center Solutions Help Airlines Communicate
Highlighting the importance of customer communications in the airline industry, senior executives from Avaya Inc. demonstrate the company’s call center solutions at the Saudi Arabian Airlines exhibition which concluded yesterday at the Hilton Hotel, Jeddah. Avaya is the global leader in call centers with 40 percent market share.
“For airlines, it’s critical to ensure that their staff handles the most important calls quickly and efficiently, adding value beyond the delivery of flight information,” said Nidal Abou Ltaif, managing director, Middle East and North Africa, Avaya. “In an increasingly competitive marketplace, airlines must take their call centers to the next step, enabling agents to quickly access information for travel agents, internal staff and passengers, no matter what the request. Avaya solutions also enable airline staff to be mobile, accessing their headquarters database and telephony features using their mobile phone or laptop, using advanced communications capabilities to serve customers with excellence and cost effectiveness.”
Worldwide, leading airlines like Malaysian Airways have implemented Avaya’s DEFINITY Enterprise Communications Server — which offers features ranging from basic call routing to sophisticated predictive routing among networked call centers — to achieve a greater degree of efficiently in customer service and airport operations.
FINE Selects Oracle E-Business Suite
FINE Hygienic Paper FZE has signed an agreement with Bahwan CyberTek FZ-LLC to implement Oracle E-Business Suite for its operations in Saudi Arabia as part of its plans to streamline operations and enhance efficiency of its business processes. FINE has been using the Oracle E-Business Suite in Dubai since 2001, and the implementation in the Kingdom is aimed at providing easy availability and sharing of data across the organization, and eliminating the mismatch in software, business process and practices.
“The implementation of this fully integrated, comprehensive suite of business applications will provide FINE the facility to run its business on a single global instance,” said Peter Janho, chief area officer, Arabian Peninsula and Iran, FINE. “What we have been aiming to achieve through deploying Oracle Enterprise Resource Planning (ERP) is to help us make more precise decisions and improve our business operations while reducing expenses.”
He added, “FINE Dubai, implemented the Oracle E-Business Suite a few years ago. Our decision to deploy this solution was made mainly to achieve integration and alignment between Saudi Arabia and Dubai and also to reapply FINE’s business practices and procedures. Moreover, this solution will help us improve the credibility and the usefulness of a management information system.”
FINE IT Manager Qusai Azzawi commented that the implementation process would begin by upgrading the current system to the latest version and then rolling out the solution across the Kingdom. Areas of operation covered will include financial, distribution and discreet manufacturing. The project, which has already begun, is expected to take about six months.



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