Sunday, December 04, 2005
Ericsson, NRK launch interactive mobile TV
Swedish telecoms supplier Ericsson and the Norwegian Broadcasting Corporation (NRK) are conducting the world's first live trial of interactive mobile TV. The trial demonstrates a way of using mobile TV which allows mobile phone users to vote, chat and communicate with a television presenter while watching a TV show simultaneously on their handsets.
Together, Ericsson and NRK launched a downloadable client for the existing interactive TV format Svisj. Using the format, viewers can, for example, vote for which music video is to be played next by the touch of a button and also chat with each other or the host of the programme.
The interactive mobile TV application is an end-to-end solution based on existing technology which enables mobile phone users to watch streamed TV programmes live and also interact with the show.
Together, Ericsson and NRK launched a downloadable client for the existing interactive TV format Svisj. Using the format, viewers can, for example, vote for which music video is to be played next by the touch of a button and also chat with each other or the host of the programme.
The interactive mobile TV application is an end-to-end solution based on existing technology which enables mobile phone users to watch streamed TV programmes live and also interact with the show.
# posted by Unknown : Sunday, December 04, 2005
