Sunday, May 30, 2010
Mobile Phones in Dubai
Bling' handsets
International brands have adopted the city as the place to experiment with new designs aimed exclusively at the Arab market.
 Young people are adopting mobile phones with modern designs |
"Well, there are different segments obviously. There is a very predominant segment which would go for what you would call 'bling' design," said Hamad Malik, regional marketing director at LG. "People here like golden colour mobiles, pink colour mobiles do very well."
The Blackberry in particular has found a cultural niche in what still is a conservative society where pre-marital liaisons between boys and girls are strongly discouraged.
Younger generations of Emiratis are turning in droves to the mobile phone's free instant messaging service which leaves no trace of conversations on the handset, unlike text messages.
Distinctive features such as built-in solar charging, compasses pointing in the direction of Mecca and reminders of prayer times, also give international phone brands leverage with an underserved local market.
# posted by Unknown : Sunday, May 30, 2010
